Reactivate your cart abandoners with marketing automation
Download the business case
L’histoire d’une société ancrée dans son territoire qui a pris le virage du marketing automation pour répondre aux nouveaux besoins de ses clients.
En quelques chiffres :
- Taux d’ouvertures >60%
- Taux de clics : 7,7%
As a motorway company committed to supporting the local economy and sustainable mobility, Autoroutes et Tunnel du Mont Blanc (ATMB) is constantly monitoring new forms of transportation.
Their challenge: every month, they have about 250 abandoned shopping carts, or 4% of potential customers lost. So how can they optimize conversion and limit the number of abandoned carts?
Discover how they did it and the campaign workflows they used in our business case!