Buyer personas

Webmecanik assists you in the creation of your marketing buyer personas

After years spent highlighting products through mass advertising and different sales approaches… marketing is now refocusing on the essentials: customers, leads and their expectations.

It is now crucial to take the time to analyze your target: 

• Who do you want to reach?
• Who is your audience?
• What are the possible objections they might raise to your offer?
• On which channel you should communicate with them?

The definition of your personas (leads and customers) is a determinant step to detect the profile of your audience, and therefore to know if your product or service meets their expectations: what are they looking for?  What do they want? How can you help them?

Here is a complete and operational guide to help you define and take advantage of your Buying Personas! 

In this guide, we will talk about: 

1. Defining a buyer persona
2. The challenges of creating buyer personas
3. How to create a buyer persona?

Download it now