Discover all the potential of your database with marketing automation

Qualify your contacts database

Once your visitors were captured, optimize your database to retain only the most qualified contacts and most interested in your brand.

Analyze the behavior of your website visitors, their actions, pages visited, documents downloaded. Implement rules in the marketing automation software to segment your contacts automatically and adapt your communication to the navigation characteristics of your contacts.

Categorize your contacts so that you can communicate the right information to the right people at the right time according to their navigation behavior. Offer them a personalized experience to push them further for conversion or to build loyalty to your brand.

Enhance your relationship and the act of purchase at the right time

Adapt your communication according to the information gathered with the marketing automation software. Customize the experience to turn your leads into customers faster with tailored content within a lead nurturing strategy, a well-designed emailing, and business notifications when your lead achieve a determined lead score.

Raise your customer loyalty even after the act of purchase and turn them into promoters of your brand. Synchronize your software with social network accounts to identify the contacts related your brand, find out what they are talking about, and engage a conversation with them.

Create a real ambassador strategy for your customers with marketing automation by providing them the necessary information for their evolution. Monitor their actions on your website and use behavioral analysis to improve your content marketing strategy.

Save valuable time for your sales and marketing teams by automating your relationship with your prospects. Create workflows with just a few clicks and integrate the right tools to reach all your points of contact.

Collect all your visitors, prospects and customers information in your marketing automation software and synchronize it with your CRM. Learn more about your contacts and quickly identify the most qualified by implementing a lead scoring strategy.
Go even further with the Account Based Management (ABM) feature to highlight business opportunities by company.

Keep in touch with your identified prospects to help them to move forward in their decision cycle. Follow their journey and create a link between their contact points and your brand. Use different communication channels such as: emailing, SMS, social networks, push notifications.

Send messages and communicate with your database with emailing! Simple and easy, personalize your business relationship to convert your prospects and give them the information they need at the right time. Whether monthly newsletters or automated campaigns, bet on email marketing!

Collect the name of the company behind your anonymous visitors, track the group activity of your contacts belonging to the same company and keep your team informed about all the actions and activities associated with the same account. Thus, you ensure the best possible experience for your leads with your company.

Analyze all your marketing automation actions to adjust your strategy, refine your messages and know your audience. Make reports on your performance directly in the tool and demonstrate the return on investment of your marketing strategy.

Webmecanik is a pioneer in GDPR compliance for marketing automation software. We have well before May 28, 2018, put in place the necessary actions to the compliance. Moreover, our suppliers are too.
Check all our GDPR features.