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Tous les articles

Lead scoring: best practices & limitations

Generating leads can be a difficult and time-consuming task for any sales team in any company. Indeed, when the sales team has already identified its leads, they face a new challenge: how to prioritize them? Generally, they trust their instinct and experience to prioritize prospects. As one can imagine, this method is not very precise, […]

Gotowebinar x Webmecanik Automation: increase the power of your tools

Integrating tools to your marketing automation solution is a great way to adapt the software to your needs. If you have an e-commerce website, it will be advantageous to link your Webmecanik Automation to WooCommerce or another e-commerce platform. On the other hand, if you organize online events, such as webinars, linking Webmecanik Automation to […]

Generating leads through webinars: the role of marketing automation

Webinars have become an established part of a marketing strategy, especially in a B2B context. These online conferences, that aim to discuss a specific theme, make possible to demonstrate the advantages of a product, to present the values of a company and, above all, to show your expertise. This is part of a content strategy, […]

Webmecanik outperforms in the marketing automation market

In 2021, the marketing automation software market will grow by over 9%. According to Emailmonday, more than 51% of businesses are already using marketing automation. The expansion of automation accelerated during the Covid crisis due to the need for businesses to increase customer engagement and retention in times of uncertainty and where the usual physical […]

Generating qualified leads: how to build your digital strategy?

Inbound marketing, content marketing, SEO, social selling, the generation of qualified leads is at the heart of marketing concerns. We can see it in all digital marketing initiatives. What does this mean in concrete terms? How can you set up an effective strategy to achieve your objectives? Here you will find the definitions and key […]

What is the impact of Apple’s “Mail Privacy Protection” announcement ?

At the Apple Worldwide Developers Conference 2021 (June 7 to June 11), Apple has announced its new Mail Privacy Protection policy, which does not apply to users of other email applications (Gmail, etc.) even if they use iPhone. This is a new step towards the protection of personal data, which is the logical continuation of […]

The key to successful emailing campaigns in B2C

Sending newsletters is still a widely used way of communicating with your audience. To keep it effective and up to date, you need to know all its secrets and good practices. Creative, useful and trustworthy, emailing is a powerful tool to discover your new products or to work on your image. Let’s see how to […]

Pipedrive and Webmecanik Automation Synchronization

A CRM solution can be an essential tool to make your sales strategy succeed. An easy-to-use tool, with many features that allow you to organise your sales pipeline as you wish. With Pipedrive, you tailor your CRM to your operation by only paying for the features you use. By combining it with Webmecanik Automation, your […]

When to implement a marketing automation strategy?

Marketing automation is a very good asset to increase the performance of your marketing strategy. In order for it to work at its best, you need to find the right time to implement it. Let’s first look at the benefits of marketing automation, before understanding the right time to take this step. Marketing automation: 3 […]

B2B newsletter: what you need to know

Email can be the right channel to reach your B2B prospects. To get good returns, you nevertheless need to respect some rules of the art which is emailing marketing. In this article you will find all the tips and tricks to improve your conversion rates thanks to a flawless emailing strategy! From the recipient data […]

Dynamic content: features and best practices

Because personalisation needs to go always further, new features have appeared for a more advanced dynamic content. I welcomed these latest new features with the aim of optimising my results and engaging my contacts even more. It was simple and quick to set up, so here is my experience. What is dynamic content? Definition Dynamic […]

Salesforce CRM and Webmecanik Automation synchronization

Combining your CRM and your marketing automation solution is the key to having a powerful tool, consistent and useful data to both marketing and sales teams! This article on CRM and marketing automation synchronization summarizes the key points of a good synchronization. Focus on the Salesforce & Webmecanik alliance.  Salesforce is the world leader in […]

Lead magnet: all you need to know about this inbound marketing strategy

The mindset attract – qualify – nurture – retain is at the center of the inbound marketing strategy. Each step must be timed up in order to have an adapted and coherent content. The first step is the most important one because the quality of the following steps depends on it. You must agree that […]

Win and keep customers with marketing automation !

On the occasion of the online event, Haute-Savoie Digital Day, Sophie Panot has interviewed three of our clients on the implementation of their marketing automation strategy and its effect on customer acquisition and retention. A quick reminder about marketing automation: Marketing automation has two main functions: – To bring data with the behaviour analysis of […]

ABM, or how to detect commercial opportunities in B2B

Account based marketing is a marketing method used in B2B to detect and target key accounts that are interested in your product. The goal? To enable you to contact qualified leads in a personalised way! I’ll explain to you how I have set it up to generate leads for our sales team! Detect commercial opportunities […]

Our new email editor is out!

Everyone was waiting for it, we worked on it for months, so today I am very proud to announce: the new email builder is available now on Webmecanik Automation. It has never been that easy to create stylish and responsive email campaigns. Features for successful emailing campaigns Combining features and user experience, this email editor […]

A 4.5 day week for our employees

Since October 26, 2020, Webmecanik has been experimenting in France the organization of weekly working hours over 4.5 days, making it possible to end one’s working week on Friday at lunchtime. A way to offer our employees a longer weekend and a better work-life balance. Origin of the project and context Webmecanik’s DNA Webmecanik has […]

Marketing automation & customer experience: Webmecanik talks at AutomationDay 2020!

In this particular year, the entire Webmecanik team was delighted to be able to participate in the organization of the online version of AutomationDay, the most important conference dedicated to marketing automation in France. The 2020 edition, the one of all records, had as its theme the customer experience. High-profile speakers came to share their […]

Automation 3: Automatically assign contacts to sales representatives

Today, all studies say it: it is essential to have a privileged relationship throughout the purchasing process. To help you optimize the relationship with your leads, Webmecanik Automation has a new feature: the implementation of rules allowing the automated assignment of contacts to the right sales representatives! This new feature has as many advantages for users […]

Automation 3: smart forms to better qualify your contact database

Forms are both your best asset for enriching your database and the stage of the customer journey least appreciated by your customers… at least until today. It is a delicate and decisive step, and it is from there that your entire inbound marketing strategy will take shape. The data allows you to segment your database […]

Automation 3: new features and improvements

As you know, Webmecanik Automation is a marketing automation software based on Mautic’s Open Source framework of which we are the main contributor.  We were therefore very committed to the development of Mautic 3, then to its adaptation for Webmecanik Automation 3! The new version of the framework will keep the technology at the top, […]

Webmecanik 2020: +28% growth and revolutionary announcements

The Webmecanik team is really happy as most of our customers got through the COVID19 period in a much better position than their direct competitors. If digital transformation is a task put to the test every day, the automation of campaigns across the entire customer journey is a real asset for our users who retain […]

Privacy shield: your company in danger?

The last few weeks have been filled with news about data protection. Between the invalidation of the Privacy Shield, the controversy over the use of data by Tiktok, questions about the security of personal data arise and we are here to enlighten them for you. What is Privacy Shield? The Privacy Shield is a mechanism […]

5 techniques to collect more leads from your website

There are several techniques to collect the email addresses from the visitors of your website and integrate them into relationship programs (newsletters or others). Here, we will present the main ones. We have chosen to focus on the 6 most effective techniques for 2020. Enjoy your reading! 1. Implement “smart” pop-ups Pop-ups are probably the […]

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