Le blog Webmecanik

Why do you need to segment your contact database in Covid-19 times?

Since the beginning of the health crisis, we have all received tons of emails from companies talking about Covid-19, remote work, the business slowdown, etc, etc.. This massive number of emails has particularly saturated the messaging service networks of Internet service providers such as Orange, SFR or La Poste. The difference between ISPs and email […]

10/04/2020

Side-by-side comparison: Webmecanik Automation versus Mailchimp

Marketers from all over the world use Mailchimp for their email marketing needs. Mailchimp is, indeed, the leader in this field and has very attracting prices. It is true that the tool works well when you’re starting out, but if you need something a bit more robust and want to take a step further and […]

01/04/2020

A brand new email builder is coming soon

As I mentioned some time ago to the Mautic Community Core Team, Webmecanik is proud to offer its Mautic expertise and resources to develop a new world class email builder embarking the latest trendy technologies in the email industry. Since I have been names Product Team leader for the community, I’d like to bring that […]

06/03/2020

How to evaluate the ROI of your marketing automation campaigns using Google Analytics?

It is well known that all marketers want to know the conversion rate generated by their marketing automation campaigns in order to measure the famous ROI (return on investment). It is therefore necessary to use a traffic analysis tool such as Google Analytics which provides a lot of information on the online customer journey. The […]

03/03/2020

Webmecanik accelerates its profitable growth !

Webmecanik accelerates its profitable growth ! Me and the Webmecanik team wish you all a happy new year 2020. The second half of 2019 was an amazing commercial success with new customers choosing Webmecanik as the alternative to Hubspot, Marketo, or Salesforce in diverse industries such as road concessions (ATMB), banking (Crédit Agricole Ile de […]

27/01/2020

Webmecanik launches its new marketing automation multi-account platform

Webmecanik, marketing automation software editor based on Open Source technology, has launched its new multi-account platform. This new platform allows to centralize and manage all your clients as well as subsidiaries or brands in a single place. The multi-instance management system was crafted specially for agencies but also for multi-account entreprises. The Webmecanik platform allows […]

14/01/2020

The alternative provided by Webmecanik on the new rules on cookie management

As explained on our blog, the new rules on cookie management will soon be here (Chrome 80 is scheduled for February 2020). These new rules will now block by default (Standard mode) third-party cookies. In addition and as promised, while Webmecanik is directly affected by these new guidelines, we have been working hard over the […]

14/01/2020

New rules on cookie management, major change for software and web apps editors

New rules on cookie management, major change for software and web apps editors The tracking protection feature, first launched as a simple protection for private browsing, has recently been modified by Firefox.  In fact, in the recent version 70, this protection is now reinforced in order to increase control by the Internet user by blocking by default […]

04/11/2019

New record investment in Acquia, owner of Mautic

The announcement is brand new: a few months after the acquisition of Mautic by Acquia, a new investor acquired a majority stake in Acquia Inc. in a transaction valuing the enterprise software company at close to $1 billion dollars. This fact is not expected to bring fundamental changes to the Open Source communities Mautic and Drupal […]

26/09/2019

Marketing Automation: do you need to be accompanied by an agency?

In 2019, French B2B companies declared that only 27% of their leads are generated by their Marketing Department (B2B Lead Barometer, Companeo, June 2019)! The room for improvement is therefore enormous for marketers, while 80% of business and sales leaders identify a faulty Marketing / Sales alignment as the main cause of these poor performances. […]

27/08/2019

Why choose the open source marketing automation software Mautic

Mautic community at the center of Webmecanik work When David Hurley first develop Mautic in 2015, he wanted to create a community that gives every people the power to understand, manage, and grow their business or organization. This belief is central to Webmecanik since we decided to help companies implement marketing campaigns that are really […]

07/08/2019

Marketing Automation hosted in Switzerland

Security is one of the most important things for software users and application owners. The data protection topic became especially relevant and decisive since the General Data Protection Regulation (GDPR) came into effect on May 25, 2018. The Regulation requires businesses to take necessary technical and organisational measures to ensure a high level of information […]

15/07/2019

Expectations for Mautic Community after being acquired by Acquia

Almost 2 months after the announcement of the acquisition of Mautic by Acquia, the Mautic community is still waiting for extra announcements the corp. started to prepare for “the 90 next days” offering further details. This big change for the community is a fantastic opportunity to take advantage of Acquia’s experience with Drupal and redefine some community rules. […]

28/06/2019

Webmecanik is the main sponsor of AutomationDay 2019

What’s better than an event on Marketing Automation for the fall of 2019? Webmecanik is proud to be one of the main partners of AutomationDay event, which will take place on Tuesday September 17 2019 in Lyon, France. You don’t know AutomationDay yet? It is a day of conferences, workshops and meetings for digital marketers […]

17/06/2019

Do we really need double opt-in?

Since the enforcement of the GDPR (General Data Protection Regulation), we have heard a lot about the practice of opt-in, which is to obtain people’s consent to be able to send them marketing emails. But in all this, is the double opt-in practice important? First, let’s define what the double opt-in is. It is a […]

31/05/2019

How much does Mautic cost? The true cost of Open Source

Many companies looking for an inexpensive marketing automation solution, embark on the adventure of Open Source with Mautic with the idea that Open Source (open application code) is free. This is partially correct. It is very easy to download the entire code (hosted on GitHub, here is our fork) which technically allows to have the application […]

22/05/2019

Acquia acquires Mautic Inc.

Following the announcement that Mautic Inc. was acquired by Acquia, we offer you our first reactions in this editorial. You will discover our impressions, ideas and some clarifications from the perspective of the second largest contributor of Mautic community. Requirement: to distinguish Mautic from… Mautic! Careful: the communication around this event was a bit awkward. […]

09/05/2019

Plugin update: Prestashop x Mautic (1.3.2)

We are proud to announce the update 1.3.2 of our plugin Mautic x Prestashop as well as the Webmecanik Automation x Prestashop version! Here is the list of new features: Information linked to purchases In this new version of the module, we added new purchase information to the data synchronization between Prestashop and your marketing automation software. That […]

23/04/2019

The end of Mautic Cloud Free

This Monday of November, Mautic Inc. Team has announced the end of Mautic Free. The Free Cloud version of Mautic Open Source project hosted by Mautic Inc., that could be seen as a huge earthquake for several users, but I will tell you now why it is not. In fact, I think that has been […]

10/11/2018

How we think Mautic 3 should be tackled

I’m the General Manager of Webmecanik, a editor hosting and supporting Mautic open source version (as many other exist). It features maintenance, debug, support, training, partnering programs, etc. All of that managed from France and hosted in France, Switzerland or US depending on our customer needs. We count today more than 300 customers in 8 […]

22/08/2018

Webmecanik achieves a record-breaking H1FY2018 semester

July 31, 2018: Webmecanik, the first Marketing Automation Cloud and Open-Source Software Vendor in Europe, announced today a strong first semester. The turnover increased by 30% including 27 new customers including renowned names such as Mondial Relay, Crédit Agricole CashinTime, Reed Exhibition, Avea La Poste and Engie. The company has been breakeven since the last 2017 quarter […]

16/08/2018

Give back to the community what the community brings to you, an Open Source philosophy

I wanted to share a few words and thoughts about Open Source. Working for 3 years very closely with the Mautic open source community, I’ve seen people and especially companies behaving differently. And sometimes, it irritates me a little bit to hear “I’m an expert of that community” when those experts never contributed. The advantages […]

05/06/2018

Webmecanik Marketing Automation meets with GDPR regulations

The new GDPR regulation, General Regulation on Data Protection, is more relevant than ever. Coming into effect on the 25th of May 2018, it aims to better protect personal data. This subject is well known for being confusing but, good news for 98% of the companies out there, it only takes a few simple steps […]

21/05/2018

Automation Update – January 2018

Automation Update – January 2018 We are pleased to inform you of the release of the new version of your Webmecanik Automation software! This contains many new features and functionality improvements! You will find many campaign actions, new fields for your forms, and internal notifications for campaigns and point triggers.   List of Functionalities Contacts and […]

03/01/2018